Making retirement living simple.
Problem
Summerset needed to manage digital content across their New Zealand and Australian operations while delivering personalized experiences for prospective residents. The existing platform couldn't handle multi-region content effectively, and personalisation was manual and time-consuming.
Solution
We built a centralised platform on Contentful that manages both regional websites through a single interface. By integrating Ninetailed, we enabled sophisticated A/B testing and personalisation. The system runs on AWS Lambda with DynamoDB for real-time data processing, ensuring fast performance across both regions.
Results
The new platform significantly reduced content deployment time across both regions. Personalisation features drove stronger engagement and improved conversion rates. The system handles high visitor volumes efficiently, and the Summerset marketing team can now launch new regional campaigns independently without technical support.
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